Remitly - Family Secrets
Executive Producers: Ryan Huffman, Katie Sarrels, Marc Cunningham
Directed by: Marc Cunningham
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To promote their app’s multi-layer security system, Remitly commissioned Asura to create an international, multilingual, and joyful suite of content centred around a comedic but common premise. Our family secrets.
In order to explore the full scope of our narrative commercial and reach the intended markets across the US, South Asian, and Hispanic regions, we decided to film our story in 4 different languages: English, Hindi, Punjabi, and Spanish, with a multicultural, multilingual cast.
The results were over 250 million views collectively. Remitly saw a significant increase in downloads and transactions across its proprietary app, rising from 9.6 million in Q1 2026 (ending March) to over 10 million by the end of Q2 2026 (ending June), maintaining a consistent 20% year-over-year growth rate throughout the spring and summer. This directly contributed to the $22.1 billion that users sent through the platform (a 37% year-over-year increase).
To ensure maximum reach
and a variety of options for attention-grabbing content, we provided a suite of content, including stills and cutdowns across all the necessary aspect ratios for social media and online success.
Special Thanks to our incredible crew.
We created some social assets of our own to celebrate the team and the creative collaboration behind the scenes!