Netflix Games - Unhinged
In Collaboration with Summoner Studio
Executive Producers: Marc Cunningham, Matt Manarino, Laura Dambuleff
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We were commissioned as a creative partner and production studio for Summoner Studios to explore and execute the social campaign for Netflix Games’ brand-new interactive thriller, Unhinged.
Through a combination of live-action promotional stunts, creator marketing content, and a 5 episode mini-series we created a world for audiences to explore, imagine, and participate in the world of Unhinged. With several million collective views, and endless engagement the game ultimately launched to 1 million plays per day during its first week!
Watch the Unhinged mystery horror companion mini series - only on Tik Tok
A very special thanks to our amazing crew. We created a few social assets of our own to celebrate their work and dedication to creativity and collaboration!
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We also produced a sit down play along with legendary Mo-Cap and Voice actor Troy Baker and the Devs at Night School - creators of Unhinged.
We supported the Summoner and Netflix Games team in the development and execution of their photo stunt and subsequent creator marketing content campaign.
By establishing word of mouth virality through a network of creators who had a high level of audience trust and expressed their love for the game in creative and authentic ways.