Netflix Games - Unhinged
In Collaboration with Summoner Studio
Executive Producers: Marc Cunningham, Matt Manarino, Laura Dambuleff
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We were commissioned as a creative partner and production studio for Summoner Studios to explore and execute the social campaign for Netflix Games’ brand-new interactive thriller, Unhinged.
Through a combination of live-action promotional stunts, creator marketing content, and a 5 episode mini-series we created a world for audiences to explore and imagine. Ultimately, leading to 1 million plays per day during the week of launch, alone.
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We supported the Summoner and Netflix Games team in the development and execution of their photo stunt and subsequent creator marketing content campaign.
By establishing word of mouth virality through a network of creators who had a high level of audience trust and expressed their love for the game in creative and authentic ways.